ADC – the only multilateral forum in a developing country like India that has evolved and adapted to the changes and growth of the communication ecosystem – both nationally and globally. It has been nurtured and furthered by eminent communication scientists across the country and its activities are designed, planned, and executed by a band of enthusiastic researchers and academicians.  The Association plans to become an international body by inviting communication professionals from all across.

The ADC aspires to create an important impact on a broad range of development communication covering the use of communication for an egalitarian society and enhancing social consciousness among the communication practitioners by helping through research and training programmes. It also aims at supporting the young communication professionals committed to using it for the benefit of the Planet, its People, and their Progress. The plan is to achieve these goals by organizing their exposure to national and international forums. This would help ADC to push further its long-established partnership with leading media associations like the International Association of Media and Communication Research (IAMCR) and work to build robust networks in the communication and media domain.

It also hopes to mobilize the national and international communication fraternity to discuss the role of all forms of communication in the development of society and extends a helping hand to secure a healthy environment for the growth of pluralistic values of communication in India  and other developing countries.

The Association reaches out to the larger communication network with a request to join hands to generate an environment of change and use strategic communication for strengthening the value-loaded stream of communication where people are at the core.